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Brand Insights

66 posts
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  • 10 min
  • Insights

How to Hire the Right Influencer Marketing Manager

  • Posted on April 5, 2022
  • byLeslie Ho
For influencer marketing to be effective for your business, you need a dedicated Influencer Marketing Manager working with influencers on a daily.
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  • 10 min
  • Influencer Marketing Strategy

How to Leverage YouTube Influencer Marketing: The 2021 Guide

  • Posted on June 16, 2021June 16, 2021
  • byLeslie Ho
There are plenty of opportunities to spotlight your brand and products with YouTube influencer marketing. This 2021 guide will walk you through the process!
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  • 5 min
  • Insights

Key Opinion Leaders: Who Are They and How Can You Benefit From Them?

  • Posted on May 21, 2021
  • byLeslie Ho
Learn exactly what key opinion leaders (KOL) are, how you can benefit from working with them, and where you can find them!
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  • 9 min
  • Insights

Niche Influencers: The Complete Guide to Working With Them

  • Posted on May 10, 2021
  • byLeslie Ho
Working with niche influencers can give you access to targeted audiences that are already highly engaged with products in your niche!
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  • 6 min
  • Insights

6 Things You Need to Know to Succeed With Instagram Collaborations

  • Posted on April 21, 2021May 20, 2021
  • byLeslie Ho
We’ll be taking an in-depth look at 6 things every marketer should know before embarking on their first Instagram collaboration!
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  • 6 min
  • Insights

Everything You Need to Know to Succeed at Influencer Relations

  • Posted on March 25, 2021
  • byLeslie Ho
Influencer marketing is facing an authenticity crisis. That’s where influencer relations can help. Learn everything you need to know about this strategy and how you can succeed with it!
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  • 8 min
  • Insights

Influencer Marketing Costs: How Much Should You Be Paying in 2021?

  • Posted on February 23, 2021
  • byLeslie Ho
There are influencers creating content for every marketing budget. Learn exactly what to factor in when calculating your influencer marketing costs!
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  • 8 min
  • Insights

Measuring Your Influencer Marketing ROI

  • Posted on February 17, 2021February 23, 2021
  • byLeslie Ho
We’re sharing the most important metrics you need to measure to calculate your influencer marketing ROI!
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  • 5 min
  • Insights

Top 7 Benefits of Influencer Marketing

  • Posted on January 20, 2021February 23, 2021
  • byLeslie Ho
We’re digging into the top 7 benefits of influencer marketing to help you understand why this style of marketing works so well!
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