How do you generate a buzz around your brand on National Day?
For many consumers, National Day brings fireworks, delicious food & drinks, festive parties, and fun in the sun. Brands can capitalize on the event by launching creative influencer marketing campaigns. They should aim to give consumers ideas they can use to celebrate the day.
Food & Drinks
Food and drink are a large part of National Day. Many people celebrate the day by throwing parties, and they’ll be hitting the stores to stock up on food and drinks to serve their guests. To target consumers as they plan their festivities, partner up with content creators! They can share inspiring ways they would use your products by:
- Sharing easy-to-follow recipes for dishes and cocktails
- Showcasing creative ways dishes can be decorated
- Creating a video highlighting different ways leftovers can be used
- Spreading the word about special deals and promotions
- Curating a list of food and drinks that would be great to have at a picnic
- Announcing a product you’re releasing for National Day
Retail
Consumers will also be searching for both patriotic and practical merchandise they can use throughout National Day. If you have a retail business that sells products that can be used during the celebrations, creators can help you by:
- Sharing different activities children can participate in, such as face painting and crafts
- Setting up a themed tablescape
- Highlighting different cookware that can simplify food prep
- Revealing their favorite products for kicking back and lounging
- Creating a list of essential National Day products, such as sun lotion, mosquito repellant, and flags
Fashion & Beauty
People will be searching for inspiration on social media for their National Day looks. You can collaborate with creators to highlight a wide range of clothing, shoes, and makeup to fuel consumers with some fun ideas they can use. To do this, creators can:
- Create a pinboard filled with outfits they plan to wear
- Showcase shoes that would be comfortable to wear out
- Take a video of themselves doing their makeup
- Snap stories of their favorite clothing items and add shopping links to them
- Suggest a variety of accessories that would be perfect to pair with their outfits
Travel & Hospitality
To celebrate National Day, consumers may travel to different cities or countries to attend parties, meet friends and family, watch fireworks and parades, or experience something new. In order for travel & hospitality brands to be in the forefront of consumers’ minds, they can collaborate with creators to:
- Capture themselves enjoying amenities at their favorite hotels
- Share discount codes for rideshares around a city
- Create a guide showing where their favorite firework viewing spaces are
- List their top destinations for National Day
- Feature a special hotel promotion where you provide an exclusive National Day experience
inzpire.me
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