TikTok’s Creator Marketplace API gives advertisers on inzpire.me access to accurate, verified data directly from TikTok, enabling them to run better collaborations with creators. This includes insights into influencer audience demographics, such as location, age, and gender, and the ability to monitor campaign results accurately in real time.
“First-party data is at the heart of everything we do, and we cannot stress enough the importance of having access to the API in order to succeed with influencer marketing on TikTok. We’re very excited to be the first to leverage first-party data in the Nordics to help our customers make performance-based decisions and optimize campaigns,“ says Mats Lyngstad, CEO at inzpire.me.
The integration will enable advertisers to work with TikTok’s vast selection of creators and run TikTok campaigns efficiently through the inzpire.me platform, in the same way as Instagram and YouTube today.
“Beyond offering the ability to measure campaign performance effectively, the integration with TikTok’s Creator Marketplace API presents a valuable opportunity for advertisers and creators to build meaningful relationships based on transparency and trust,” says Lyngstad.
Over the past years, TikTok has invited advertisers to be creative and authentic. TikTok is unique compared to other channels, and advertisers must recognize that working with creators is vital to succeeding on the entertainment platform.
“We know that the best-performing ads on TikTok are using creator content and with TikTok’s Creator Marketplace API, advertisers can easily identify which videos to repurpose as Spark Ads or in other channels,” Lyngstad continues.
TikTok, which is expected to reach 1.8 billion users by the end of 2022, was the most downloaded app in 2021.
“There’s no doubt that TikTok has grown to become a must-have for advertisers wanting to reach and influence Gen Z and Millennials. Our goal is to help advertisers align with the interests of the TikTok community in order to be authentic and add value to potential buyers,” Mats concludes.
Ready to get started on TikTok? Our team can run collaborations for you end-to-end, from crafting a creative strategy to reporting ROI, and everything in between. Schedule a call here.